For this project, I had the honor of creating a logo for my friend’s future production company. Whose mission is to share diverse stories with the world. Especially to those that have an underrepresented voice.
The logo and name both represent many things to my friend as the symbolism in them are powerful. Saigon Spok portrays the origins of her parents. Spok is a play on word of voice and tense of to speak. The bunny signifies her Chinese zodiac and heritage. Spok is short for Spokane, which is also known as the city of Lavender. From that analogy is where the color for the logo derives.
The font used for the company will be Times New Roman as it is classical and timeless, which pays homage to what this production company represents. Not only does it represent those values, but for many people growing up, it became the standard for many of our essays as it is the beginning of our many stories. Picking this font also gives the company a professional outlook in its branding throughout the mediums.