We advertised Rotel tomatoes to be experimental as the consumers are encouraged to integrate them into their recipes. People are also inclined to play with this product, as it distinguishes itself from regular tomato brands with its unexpected kick.
An interactive game is also made in order to showcase to consumers the versatility of recipes that can be made with these Rotel tomatoes. The person with the highest score bi-weekly will be rewarded with a virtual coupon to use for their next purchase of Rotel tomatoes.