Secura Air Fryer — JNguyen Designs

The Secura Air Fryer aims to minimize clutter and maximize counter space in the kitchen as it takes on multiple functions in one space. In doing so, we have attained the goal of these advertisements to be about kitchen claustrophobia.

In-Store Kiosk example

Ad Kiosk 1

Ad Kiosk 2

Guerilla Street Advertising

Secura Billboard

-Worked with UNT's
Ryan Brown — Secura Billboard -Worked with UNT's Ryan Brown

For the following mockups, I illustrated the idea of kitchen claustrophobia by strategically cramming the tagline into the kiosk. By doing so, it forces the viewers to narrow into reading the serif tagline. Reading a stereotypical font in an unorthodox tight way leads the viewers to connect how the air fryer can help you save your traditional kitchen space.

The color red in the mockups expresses fear and emotion, which links to the irrational scare a viewer may have of a cluttered kitchen and how that would really be a living nightmare.

Rotel Tomatoes

BlackWing