With the launch of the Audi E-Tron Sportsback, the challenge was to differentiate the car from other name brand competitors in the battery-powered car business. In order to do this, it came down to showcasing the unique features that separates this model from its competition.

My part consisted of the media budget breakdown and calculating exactly where the budget will be allocated for advertising. I assigned the exact funds necessary from traditional, non-traditional, and experiential/guerilla.

Audi E-Tron Plansbook

https://drive.google.com/file/d/1ip6hDId2UgP9IHQ-9OEnARLm6CBE_yWO/view?usp=sharing

UNT Group Credits:

Francis Denis (Account Manager), Joseph Nguyen (Media Planner), Lauren Tyson (Strategist),

Mujtaba Zaheer (Copywriter), and Frank J Polk IV (Creative)